{"title":"Whey Concentrate (WPC)","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhey Protein Concentrate (WPC)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is one of the most popular and versatile forms of protein powder. Offering a balance of quality protein, great taste and value, whey concentrate is an excellent everyday option for gym-goers, athletes and anyone looking for a convenient way to increase their daily protein intake.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Muscle House \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWhey Protein Concentrate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection brings together quality WPC protein powders from trusted sports nutrition brands, with a wide range of flavours, serving sizes and nutritional profiles to choose from.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're making a post-workout shake, adding protein to breakfast or simply trying to meet your daily protein requirements, whey concentrate provides an easy and convenient source of complete dairy protein.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhat Is Whey Protein Concentrate?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWhey is a protein naturally derived from milk. During processing, whey is filtered to remove some of the water, carbohydrates and fats, creating a concentrated source of protein known as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWhey Protein Concentrate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWPC naturally contains all \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enine essential amino acids\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, including the branched-chain amino acids (BCAAs) leucine, isoleucine and valine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe exact protein, carbohydrate, fat and lactose content varies between products, which is why comparing nutrition panels is important when choosing your protein.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Choose Whey Protein Concentrate?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWhey concentrate has remained a staple of sports nutrition because it combines \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eprotein quality, versatility and value\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDepending on the product, WPC can offer:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eA complete source of dietary protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAll nine essential amino acids\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNaturally occurring BCAAs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConvenient everyday protein intake\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA creamy texture and wide range of flavours\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExcellent value compared with more heavily filtered proteins\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy use in shakes, smoothies, oats and recipes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFor many people, whey concentrate is all they need from an everyday protein powder.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhey Concentrate vs Whey Isolate\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBoth WPC and \u003c\/span\u003e\u003ca href=\"https:\/\/musclehouse.com.au\/collections\/isolate-protein\"\u003e\u003cspan\u003eWhey Isolate Protein\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e originate from whey, but the primary difference is the amount of processing and filtration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhey Protein Concentrate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e typically retains slightly more naturally occurring carbohydrates, fats and lactose, while providing a creamy texture and excellent value.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhey Protein Isolate (WPI)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e undergoes additional filtration, generally resulting in a higher percentage of protein with lower levels of carbohydrates, fats and lactose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNeither is automatically the better choice. If you're looking for a versatile everyday protein at a competitive price, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ewhey concentrate can be an excellent option\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. If you prefer a more heavily filtered protein with lower carbohydrates and fats, whey isolate may suit you better.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFind Your Whey Protein Concentrate\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAt Muscle House, we've selected whey concentrate products from established sports nutrition brands so you can compare \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eprotein per serve, ingredients, flavours, nutritional profiles and value\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e in one place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eExplore our \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWhey Protein Concentrate\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e collection and find an everyday protein powder that fits your training, nutrition and lifestyle.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"maxs-100-whey-protein","title":"MAX'S 100% Whey Protein","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMAX'S 100% Whey Protein\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a premium whey protein blend combining \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWhey Protein Concentrate (WPC) and Whey Protein Isolate (WPI)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e in an easy-mixing protein powder designed for active lifestyles and everyday protein intake.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach 30g serving provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e24.4g of protein\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, along with naturally occurring and added amino acids, including \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e5.7g of BCAAs\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e4.6g of glutamine\/glutamic acid\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. The formula also includes DigeZyme® digestive enzymes and LactoSpore® probiotic, alongside a blend of vitamins and minerals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you're adding a shake to your post-training routine or simply looking for a convenient way to increase your daily protein intake, MAX'S 100% Whey offers a versatile option that can be mixed with water or milk.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProduct Highlights\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e24.4g protein per 30g serve\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWhey Protein Concentrate + Whey Protein Isolate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e5.7g BCAAs per serve\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e4.6g glutamine\/glutamic acid per serve\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDigeZyme® digestive enzyme blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLactoSpore® probiotic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGluten free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAustralian made\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eAvailable in a range of flavours\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMix one scoop with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e200–250ml of cold water\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and shake or blend until completely mixed. For a thicker, creamier shake, it can also be mixed with milk. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAllergen Information:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Contains milk and soy. Peanuts and tree nuts may be present. \u003c\/span\u003e\u003c\/p\u003e","brand":"Maxs","offers":[{"title":"30 Serve \/ 900g \/ Vanilla Cream Slice","offer_id":46154165715123,"sku":null,"price":84.95,"currency_code":"AUD","in_stock":true},{"title":"30 Serve \/ 900g \/ Banana Cream Pie","offer_id":46154165747891,"sku":null,"price":84.95,"currency_code":"AUD","in_stock":true},{"title":"30 Serve \/ 900g \/ Choc Cookie Dough","offer_id":46154165780659,"sku":null,"price":84.95,"currency_code":"AUD","in_stock":true},{"title":"30 Serve \/ 900g \/ Caramel Donut","offer_id":46154165813427,"sku":null,"price":84.95,"currency_code":"AUD","in_stock":true},{"title":"30 Serve \/ 900g \/ Choc Honeycomb","offer_id":46154165846195,"sku":null,"price":84.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/1989\/9571\/files\/maxs-100_-pure-whey-vanilla-cream-slice-900g.webp?v=1790934299"},{"product_id":"maxs-shred-system","title":"MAX'S Shred System","description":"\u003cp\u003e\u003cspan\u003eMAX’S Shred System is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehigh-protein, low-fat protein powder\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formulated for active individuals looking for a protein option that fits into a calorie-conscious nutrition and training routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach 30g serve provides \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e22.6g of protein with 110 calories, 3g of carbohydrates and 0.7g of fat\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Unlike a conventional whey protein, Shred System combines multiple dairy protein sources with a specialised blend of amino acids, botanical extracts, vitamins, minerals and other sports nutrition ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMulti-Source Protein Blend\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eShred System combines four different dairy protein sources:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWhey Protein Concentrate (WPC)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWhey Protein Isolate (WPI)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCalcium Caseinate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMilk Protein Concentrate\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThis gives you a combination of whey and casein-based proteins in a single formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMore Than a Standard Protein Powder!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMAX’S has also formulated Shred System with a range of additional ingredients including \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ecaffeine, acetyl L-carnitine, green tea extract, CLA, African mango, guarana, garcinia cambogia, kidney bean extract and green coffee bean extract\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula also contains the amino acids \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eL-leucine, L-isoleucine, L-valine and L-glutamine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, along with DigeZyme® digestive enzymes, LactoSpore® probiotic and a selection of vitamins and minerals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRather than promising that these ingredients will automatically burn fat or cause weight loss, we recommend looking at Shred System as part of your \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoverall nutrition, calorie intake and training routine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eProduct Highlights\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003e22.6g protein per 30g serve\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003e\u003cspan\u003e110 calories per serve\u003c\/span\u003e\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e3g carbohydrates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e0.7g fat\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWPI + WPC protein\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCalcium caseinate + milk protein concentrate\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdded BCAAs and L-glutamine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBotanical ingredient blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDigeZyme® digestive enzymes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLactoSpore® probiotic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdded vitamins and minerals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGluten free\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e50mg caffeine per serve\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eWho Is MAX’S Shred System For?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eShred System may suit active individuals looking for a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehigh-protein powder with relatively low calories, carbohydrates and fat\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, particularly when carefully managing their overall nutrition.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's also an alternative for people who want more than a standard whey protein, with additional amino acids, botanical ingredients, vitamins and minerals incorporated into the formula.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRemember that no protein powder replaces the fundamentals of an appropriate diet and consistent training. If changing body composition is your goal, consider your \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eoverall calorie intake, protein intake, diet and physical activity\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e rather than relying on a supplement alone.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMAX’S recommends mixing \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eone 30g scoop with 200–250ml of water or milk\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and consuming 1–2 serves per day according to your individual protein requirements and the directions on the product label.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eImportant:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Shred System contains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e50mg of caffeine per serve\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e as well as milk and soy. Peanuts and tree nuts may also be present.\u003c\/span\u003e\u003c\/p\u003e","brand":"Maxs","offers":[{"title":"30 Serve \/ 900g \/ Chocolate Brownie","offer_id":46157156712627,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"30 Serve \/ 900g \/ Banana Soft Serve","offer_id":46157156745395,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"30 Serve \/ 900g \/ Caramel Popcorn","offer_id":46157156778163,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"30 Serve \/ 900g \/ Choc Honeycomb","offer_id":46157156810931,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true},{"title":"30 Serve \/ 900g \/ Vanilla Smoothie","offer_id":46157156843699,"sku":null,"price":94.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/1989\/9571\/files\/shredsystemchocbrownie.webp?v=1791001384"}],"url":"https:\/\/musclehouse.com.au\/collections\/whey-concentrate-wpc.oembed","provider":"Muscle House","version":"1.0","type":"link"}